Buyers’ Mindset – Understand it to make a strategy

Well, here you will come across some more amazing Bigcommerce Customer shopping stats. It might help you to reframe your strategies.
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Gender makes difference

Study reveals that males are more likely to leave their shopping cart than females. This number grows upto 47% provided there are sufficient serious or silly reasons.

Ages from 23 to 40 are worst shoppers online with high probability to go away without any purchase.

42.9 % females need more information to buy 1 product at a time. 98% sellers say it is easy to convince a female than a male. This is truly opposite & amazing.

You will not believe 1.5 out of 10 buyers are window shoppers that means 15% online buyers are just at your store for no reasons. These types of buyers increase an average footfall in your store.

52% buyers both male and females are cost conscious while buying online. They refer 3 out of 5 stores before they purchase from you.

Marketing Materials

They can be newsletters, e-brochures, helpful tips related to product or services they offer. But exactly do buyers require them in their mails?

Well, 55% buyers say NO and 90% online sellers believe it is a must thing to lure customers. Today you realized the truth. Many retailers don’t inform about auto adding the buyers for these marketing mails. Many end up in “SPAM” land.

E-coupons are good to attract and tempt buyers to purchase again and again. How many of them use it? The actual fact is only 24% uses coupons and deals offered online. Other 76% are not interested or no use to them.

89% buyers ask for discounts. They may wrap up the purchase process if seller has nothing to offer them in return. They say it’s just give & take.

Shipping & Payments

50% buyers are not interested to buy from you because of either high cost shipping or not offering free shipping. Everyone wants their product to be shipped at seller’s expense.

22% buyers prefer same day delivery of their purchase & 76% are comfortable if their purchase is delivered within a week. Rest 2% are least bothered about delivery conditions.

Buyers’ make 40% repeat purchase from a single store if they offer more than 1 payment option. 65% will discard the shopping process if they don’t find their preferred payment method on your store.

Being a seller you might have come across many of the situations mentioned above. You can avoid all these barriers if you wish. How? Contact us and ask for a custom bigcommerce design that has every single feature to grab more sales & visitors.

You can mail us your requirements too; we can discuss them in detail.