Buyers’ Psychology – Everything you need to know

Read some interesting facts & stats about the mind set of your Bigcommerce Customer
bigcommerce design

Speed matters a lot

60% of online buyers will abandon your store if the store design is not loading speedily. The actual mechanism lies in “How smartly the store is designed”.

75% of buyers will never return to your store once you lost them. A custom bigcommerce design has that potentiality to do.

The Design

A buyer upon arriving at the store scans the entire page in less than 1 minute and makes the decision whether to purchase or not. Those 60 Seconds are the defining one.

90% buyers buying decision is influenced with graphical presentation on the store.

You tend to sale 68% more than others if you include multiple products, videos, HD images on your stores.

2 out of 10 products sold are cited to be returned due to very uncommon reasons like “it is not what I ordered”

90% buyers agreed on buying a product when they watched the demo video of the product.

45% buyers stay longer on your store if you enable them high quality images or videos.

67% buyers select your store to buy second time if you give them best demo of the product they are buying.

The Feedbacks

89% buyers prefer to read other buyers review before making a purchase online.

80% takes the review on personal note and decides whether to purchase from you or not.

Online buyers if they are making a decision to purchase any product, they will read more than 8 similar product reviews. They will atleast search 3 to 4 similar stores to read more of them.

Why an order gets canceled?

36% buyers cancel their order because of hidden cost which is revealed afterwards.

Registration headache is the 2nd largest turn off factor where more than 39% buyers switch over to your competitors. 10% turn off is responsible due to uncertain delivery details.

8.9% due to “NO Contact details” & 2% due to other reasons.

Buyers get frustrated because 50% ecommerce sellers repeatedly ask for same information which is provided by the buyer just a couple of minutes ago.

Well, search for yourself in which category do you fall. Ask whether you are having a custom bigcommerce design for your online store? If yes then where you lack? If no, then what is the reason of not having one?

Stay tuned to the blog series because we have lot more interesting facts and figures to come.