2015 Bigcommerce Trends To Increase Conversions On Mobiles Search

The year 2015 is bringing in some new bigcommerce website design trends that is increasing conversions on smart phone search. Read more about how you can increase your conversion ratio through search induced on your mobile devices.
bigcommerce website design
Smartphones have become an essential part of our life and ecommerce is not spared from its effect. A study has revealed that for following reasons buyers use their mobile devices.

  1. Browse & shop online
  2. Compare product price & reviews
  3. Search specific products
  4. No physical presence while shopping
  5. Save time & energy & much more

On other hand the consumer behavior has also changed overtime creating both opportunities & challenges. Tech savvy sellers are in a rundown to earn revenue using every single pixel. Mobile device is not spared in this marathon in any way.

Mobile optimized shopping experience is an exclusive method to develop the mobile commerce. It can be done through mobile responsive designs. But responsiveness of a design is not all about; it must convert visitors into buyers.

Why Mobile Commerce?

  • Mobile commerce is technology driven
  • Very small screen to feature offering advantages to the sellers & buyers both
  • Helps to make small and big purchase transactions
  • Enrich shopping efficiency
  • Reviews and ratings helps to make purchase decision
  • Browse other informations
  • Exclusive search with product model number and lots more

Smartphone buyers or even big screen buyers they look for certain range of products or a particular product of its kind. And because of this they have approached you. Well, extensive product search function can alone build heavy traffic.

This is the reason why sellers give more importance to search whether induced by smartphones or laptops or desktops or any media device.

Tips to increase conversions through Mobile Search

  • Your search result page must be answerable enough to solve buyers query
  • Input clickable contact details so that buyer can easily get on touch with seller
  • Buyers use short abbreviations and short terms to search so use them as much as possible while drafting search page designs
  • Place the search box in a visible place where it can be easily spotted

By 2018 it is estimated that mobile transactions will exceed upto 80% of all online transactions. It is very important to know how a mobile shopper uses his/her device to shop. This will cater necessary information on future designing process.

Buyers’ Mindset – Understand It To Make A Strategy

Well, here you will come across some more amazing Bigcommerce Customer shopping stats. It might help you to reframe your strategies.
Custom Bigcommerce Design

Gender makes difference

Study reveals that males are more likely to leave their shopping cart than females. This number grows upto 47% provided there are sufficient serious or silly reasons.

Ages from 23 to 40 are worst shoppers online with high probability to go away without any purchase.

42.9 % females need more information to buy 1 product at a time. 98% sellers say it is easy to convince a female than a male. This is truly opposite & amazing.

You will not believe 1.5 out of 10 buyers are window shoppers that means 15% online buyers are just at your store for no reasons. These types of buyers increase an average footfall in your store.

52% buyers both male and females are cost conscious while buying online. They refer 3 out of 5 stores before they purchase from you.

Marketing Materials

They can be newsletters, e-brochures, helpful tips related to product or services they offer. But exactly do buyers require them in their mails?

Well, 55% buyers say NO and 90% online sellers believe it is a must thing to lure customers. Today you realized the truth. Many retailers don’t inform about auto adding the buyers for these marketing mails. Many end up in “SPAM” land.

E-coupons are good to attract and tempt buyers to purchase again and again. How many of them use it? The actual fact is only 24% uses coupons and deals offered online. Other 76% are not interested or no use to them.

89% buyers ask for discounts. They may wrap up the purchase process if seller has nothing to offer them in return. They say it’s just give & take.

Shipping & Payments

50% buyers are not interested to buy from you because of either high cost shipping or not offering free shipping. Everyone wants their product to be shipped at seller’s expense.

22% buyers prefer same day delivery of their purchase & 76% are comfortable if their purchase is delivered within a week. Rest 2% are least bothered about delivery conditions.

Buyers’ make 40% repeat purchase from a single store if they offer more than 1 payment option. 65% will discard the shopping process if they don’t find their preferred payment method on your store.

Being a seller you might have come across many of the situations mentioned above. You can avoid all these barriers if you wish. How? Contact us and ask for a custom bigcommerce design that has every single feature to grab more sales & visitors.

You can mail us your requirements too; we can discuss them in detail.