Reason why visitors leave your Bigcommerce site – Part 2

bigcommerce website designer
4) Don’t welcome visitors with ads

Websites build on ad display models will overwhelm visitors unless your sole motive is to display ads and nothing else. Visitors get easily frustrated with too much ads and everybody knows this.

What happens with too much ads?

  • Ads will easily distract visitors from your products or service
  • They might also carry away your visitor to their site
  • Visitor will get irritated soon
  • Ads will load faster than website

It is advisable to restrict ads at certain limit. Study other successful websites & gain some idea how they have managed the ads section.

You can also take professional bigcommerce website designer advice on ads section while designing new site or refurbishing old website.

To drive online traffic on the site trust is the vital component so, keep these in mind

  • Limit number of ads on the website
  • Define exact location of the ads
  • They must not distract the visitor
  • Visitor shall not see the ads first, Follow this strictly
  • Ads shall not take on more space on the site
  • Your actual content shall not be sidelined compared to ads

5) Auto-Play Videos & Audios

Auto playing audios and videos are same as the ads that tend visitors to go away. You want believe a visitor will click the back button of your website faster than your auto play video/audio.

Hence, let your visitor choose what to play and what not to? Let them consume their online data in their own way. Those having unlimited speed and data will not get affected, but tech savvy buyers will blast at you if their data is consumed without any reason.

6) Poor Navigation Structure

Everyone has experienced this problem once or more in their lifetime. To understand the problem we need to get clear idea about the mechanism of navigation on your website.

Why navigation is so important?

A proper navigation structure helps to find exact information in an organized manner to find required information.

Think you are blindfolded and left in a maze. The same situation is with the buyer. You leave him/her in a never ending poorly designed navigation options.

What can be done?

Think as a buyer for an instance, research your own site and sort out the loop holes you face while you are using your website. This way you will stop losing your visitors.

If you are not confident enough to restructure your navigation links and contents then take help of expert bigcommerce website designer. They will spot the trouble spots for you. Asking for an expert’s help is less expensive than trailing potential purchasers.

Concluded in the next part. Continue Reading Part – 3

Buyers’ Psychology – Everything you need to know

Read some interesting facts & stats about the mind set of your Bigcommerce Customer
bigcommerce design

Speed matters a lot

60% of online buyers will abandon your store if the store design is not loading speedily. The actual mechanism lies in “How smartly the store is designed”.

75% of buyers will never return to your store once you lost them. A custom bigcommerce design has that potentiality to do.

The Design

A buyer upon arriving at the store scans the entire page in less than 1 minute and makes the decision whether to purchase or not. Those 60 Seconds are the defining one.

90% buyers buying decision is influenced with graphical presentation on the store.

You tend to sale 68% more than others if you include multiple products, videos, HD images on your stores.

2 out of 10 products sold are cited to be returned due to very uncommon reasons like “it is not what I ordered”

90% buyers agreed on buying a product when they watched the demo video of the product.

45% buyers stay longer on your store if you enable them high quality images or videos.

67% buyers select your store to buy second time if you give them best demo of the product they are buying.

The Feedbacks

89% buyers prefer to read other buyers review before making a purchase online.

80% takes the review on personal note and decides whether to purchase from you or not.

Online buyers if they are making a decision to purchase any product, they will read more than 8 similar product reviews. They will atleast search 3 to 4 similar stores to read more of them.

Why an order gets canceled?

36% buyers cancel their order because of hidden cost which is revealed afterwards.

Registration headache is the 2nd largest turn off factor where more than 39% buyers switch over to your competitors. 10% turn off is responsible due to uncertain delivery details.

8.9% due to “NO Contact details” & 2% due to other reasons.

Buyers get frustrated because 50% ecommerce sellers repeatedly ask for same information which is provided by the buyer just a couple of minutes ago.

Well, search for yourself in which category do you fall. Ask whether you are having a custom bigcommerce design for your online store? If yes then where you lack? If no, then what is the reason of not having one?

Stay tuned to the blog series because we have lot more interesting facts and figures to come.