BigCommerce Design Tips for Better eCommerce Websites

Every single component on your website, from product pictures to set menus that show best business role in a visitor’s choice whether or not to purchase your items. Here are our best custom BigCommerce website design guidelines to advantage your eCommerce store attract and convert more.

Bigcommerce Website Design

  • Hold onto Your BigCommerce Design Creative and Well Organize –

Just because your web store is working, doesn’t mean you can organize your products randomly. The reason for the large experience you want your consumers to have when they visit your online store. If you manage your products into appropriate categories, consumers can definitely understand the different product categories you offer and discover out which products are now on sale.

  • Create Your BigCommerce Website Easy to Navigate –

The menu is one of the most significant portions of your online store. Its advantage customers get from one page to the next page, which highlights why an instinctive structure navigation menu is so dynamic.

Avoid additional links in the key menu and as an alternative option for a drop-down or a mega menu that will let you add extra contacts that lead to a number of product categories. Additional effective way to help the navigation around your website is to use a fly-out menu that gives the idea on hover.

  • Create It Easy to Get in Touch –

There are eras where your customers may have requests for a particular product or payment methods. Make sure they can simply find your contact and get in touch with you. That tactic you can answer their requests and support them come to an ordering decision.

  • Increase Customer Reviews –

According to study, 60 to 70% of online buyers read customer reviews before ordering a product. Customer reviews can advantage you drive sales and improve conversion rates. That’s because potential buyers will be motivated to buy if they realize other individuals have been happy with the same product. In fact, adding buyer reviews could increase your conversion rate by as much as 5%.

  • Usage a Search Bar –

Some of your visitors or buyers may already have a product in mind when they come to your online store. If that product isn’t immediately viewed on your main page, those visitors will more than likely want to search for it and if they can’t discover a way to find, they will go anywhere else.

Don’t leave this one up to chance and expect they will use a navigation menu to look for it. They don’t want to stroll from one category to the next category, they want to views if you have the product or not. Make sure you add a search bar to your online store so that it’s always noticeable.

  • Add Excellent Quality Images –

One of the major alterations between an online store and a physical shop is the fact that online buyers can’t touch the products nor try them on to get a feel for them. As an alternative, you have to rely on your product images to express how the product views.

The product pictures used on your online store should be of high-quality, without any blurriness that would destruct the insight. Think through making a gallery for each product so buyers can easily view the item from a number of perspectives and either show it as it’s being used or as it’s worn out.

  • Make simpler The Checkout Process –

One of the leading reasons for a high cart leaving behind rate is the extensive and difficult checkout process. Fortunately, BigCommerce has an integrated one-page checkout that can do miracles for your conversion rates. You can make things easier the checkout experience by allowing your visitors to check out as buyers.

The alternative way to make things easier the checkout manner is to ask only for required customer information and no more. If you’re sales digital items, do away with fields that request for the shipping address as it’s not compulsory.

  • Optimize Your Online Store for with Mobile Responsive –

Additional essential tip to keep in mind is to make sure your online shop is optimized for mobile devices. This goes beyond having a fully responsive theme. It consists of creating sure your pictures scales nicely on smaller displays as well as your form fields. This creates it laid-back for your customers to click the right field and fill it out.

Use of Big Commerce’s integrated features for mobile shopping and add mobile payout for your online store. This will create it stress-free to pay for your shopping items using Apple Pay or PayPal One Touch and it can increase your transformations by up to 12%.

  • Choose a Responsive BigCommerce Theme –

In a straight line with the tip above, it goes devoid of saying that your theme should be quick to respond for all screen size but it should also be designed with eCommerce websites idea in mind. Fortunately, there is no excess of premium BigCommerce themes that have all the required structures: from mega-menus to product showings pass through a filter option.

  • Increase Performances of Product Previews –

A great technique to increase the online buying knowledge for your customers is to allow the product displays or fast view. This agrees them to just click on any product items and immediately get the description, images, price, and same product information in details with pops up image.

They don’t have to hit on to the particular product page which protects them time, especially if they are in a urgency and want to quickly take an appearance at what you have to deal.

  • Plan Your Online Web Store Policies –

When your visitors have spent some time surfing your online web store and are set to buy, they want to distinguish what your shipment and return guidelines are. If you don’t arrange for them with an easy mode to discover that information, they may give up on the buying, especially if you make it hard to the connection you on top of that.

Explain this difficult by assigning the links in your key navigation menu that hints them to a web page which visibly clarifies where your shipment, which delivery ways are used, and how your method returns. Otherwise, think through creating an FAQ page that replies these queries.

  • Display Shipment charges Upfront –

An additional study expresses that delivery charges exposed too late are a vast element that gives to high cart leaving behind rates. In its place of presenting them at the very end, make sure that your customers can realize the Shipment charges calculated into the ultimate price of the product.

You can add a Shipment calculator under the product that provides customers the possibility to estimate the ultimate cost before going to the final checkout. This will arrange them for what they can think once they make sure of checkout and avoid unfriendly revelations.

  • Integrate Your Branding Regularly –

If you want to kind assure your online web store standout from your challenges, make sure to integrate your branding features into your online web store. Start with adding your online store’s logo and a favicon so your customers can directly know your web store in their bookmark division or on social media.

Improve your main brand color to origins like the navigation main menu, buttons, and links to keep the appearance and touch consistently. Looking at your brand features all over your online store will help build confidence in your customers.

  • Keep “Add to Cart” Noticeable –

The best significant component on your online store is the Buy Now or Add to Cart button. It should be noticeable and easy to great from other components. It’s worth it to extra compensation responsiveness to the button design, as a superior design will transform more sales.

Use a custom different color that will benefit the button standout. Also, make sure it’s huge enough on all screen sizes so your mobile customers can click the button without any pinching or zooming required.

  • Let buyers Filter Products Rapidly –

A different time-saving tip that will increase the buying familiarity is to allow buyers to filter through your items, mainly when it approaches colors or sizes. Even clarifying through product type is the best way to comfort them save time and easily find the favorite product they want.

This will support you reduce the obstruction of finding out the item is not exist in their desired color or size after they definite to buy it and are set to check out.

  • Improve Confidence Impresses to Your BigCommerce Store –

People can be uncertain when it comes to buying online. One of their key points is whether or not they can confident your online store with searching information. You can straightway to progress your customer’s confident by adding trust covers to your online store.

This will help make sure them that all the dealings are managed securely and their personal information and credit card will not wind up in the hands of scammers or hackers. Logos from recognized safe keeping concerned with brands like McAfee Secure, VeriSign, Trusted or BBB are frequently used on eCommerce websites to build confidence.

  • Keep Your Copy Short And To The Point –

When it arises to your online store’s copy, it’s essential to share information about your it, but keep in mind that your buyers won’t read an entire text of the page. In its place, concentration on using short subsections and gunshot to high point the product’s best essential features.

This will create your separate product pages appearance more pretty and allow buyers to rapidly discovery valuing information.

A perfect BigCommerce website design is important for converting visitors into customers. It supports you found your brand and build confidence. It also comforts buyers have a smooth buying experience the perfect while they’re on your website. Use the BigCommerce web design guidelines above to expand your eCommerce web store and be assured to check out eFusionWorld eCommerce website designs portfolio if you’re just getting started with online store setup. Best of luck!

Conclusion

A perfect BigCommerce website design is important for converting visitors into customers. It supports you found your brand and build confidence. It also comforts buyers have a smooth buying experience the perfect while they’re on your website. Use the BigCommerce web design guidelines above to expand your eCommerce web store and be assured to check out eFusionWorld eCommerce website designs portfolio if you’re just getting started with online store setup. Best of luck!

Reason Why Visitors Leave Your Bigcommerce Site – Part 2

bigcommerce website designer
4) Don’t welcome visitors with ads

Websites build on ad display models will overwhelm visitors unless your sole motive is to display ads and nothing else. Visitors get easily frustrated with too much ads and everybody knows this.

What happens with too much ads?

  • Ads will easily distract visitors from your products or service
  • They might also carry away your visitor to their site
  • Visitor will get irritated soon
  • Ads will load faster than website

It is advisable to restrict ads at certain limit. Study other successful websites & gain some idea how they have managed the ads section.

You can also take professional bigcommerce website designer advice on ads section while designing new site or refurbishing old website.

To drive online traffic on the site trust is the vital component so, keep these in mind

  • Limit number of ads on the website
  • Define exact location of the ads
  • They must not distract the visitor
  • Visitor shall not see the ads first, Follow this strictly
  • Ads shall not take on more space on the site
  • Your actual content shall not be sidelined compared to ads

5) Auto-Play Videos & Audios

Auto playing audios and videos are same as the ads that tend visitors to go away. You want believe a visitor will click the back button of your website faster than your auto play video/audio.

Hence, let your visitor choose what to play and what not to? Let them consume their online data in their own way. Those having unlimited speed and data will not get affected, but tech savvy buyers will blast at you if their data is consumed without any reason.

6) Poor Navigation Structure

Everyone has experienced this problem once or more in their lifetime. To understand the problem we need to get clear idea about the mechanism of navigation on your website.

Why navigation is so important?

A proper navigation structure helps to find exact information in an organized manner to find required information.

Think you are blindfolded and left in a maze. The same situation is with the buyer. You leave him/her in a never ending poorly designed navigation options.

What can be done?

Think as a buyer for an instance, research your own site and sort out the loop holes you face while you are using your website. This way you will stop losing your visitors.

If you are not confident enough to restructure your navigation links and contents then take help of expert bigcommerce website designer. They will spot the trouble spots for you. Asking for an expert’s help is less expensive than trailing potential purchasers.

Concluded in the next part. Continue Reading Part – 3

Buyers’ Psychology – Everything You Need To Know

Read some interesting facts & stats about the mind set of your Bigcommerce Customer
bigcommerce design

Speed matters a lot

60% of online buyers will abandon your store if the store design is not loading speedily. The actual mechanism lies in “How smartly the store is designed”.

75% of buyers will never return to your store once you lost them. A custom bigcommerce design has that potentiality to do.

The Design

A buyer upon arriving at the store scans the entire page in less than 1 minute and makes the decision whether to purchase or not. Those 60 Seconds are the defining one.

90% buyers buying decision is influenced with graphical presentation on the store.

You tend to sale 68% more than others if you include multiple products, videos, HD images on your stores.

2 out of 10 products sold are cited to be returned due to very uncommon reasons like “it is not what I ordered”

90% buyers agreed on buying a product when they watched the demo video of the product.

45% buyers stay longer on your store if you enable them high quality images or videos.

67% buyers select your store to buy second time if you give them best demo of the product they are buying.

The Feedbacks

89% buyers prefer to read other buyers review before making a purchase online.

80% takes the review on personal note and decides whether to purchase from you or not.

Online buyers if they are making a decision to purchase any product, they will read more than 8 similar product reviews. They will atleast search 3 to 4 similar stores to read more of them.

Why an order gets canceled?

36% buyers cancel their order because of hidden cost which is revealed afterwards.

Registration headache is the 2nd largest turn off factor where more than 39% buyers switch over to your competitors. 10% turn off is responsible due to uncertain delivery details.

8.9% due to “NO Contact details” & 2% due to other reasons.

Buyers get frustrated because 50% ecommerce sellers repeatedly ask for same information which is provided by the buyer just a couple of minutes ago.

Well, search for yourself in which category do you fall. Ask whether you are having a custom bigcommerce design for your online store? If yes then where you lack? If no, then what is the reason of not having one?

Stay tuned to the blog series because we have lot more interesting facts and figures to come.