7) Lengthy Registration process is the biggest obstruction
Ask for yourself do you like filling up a lengthy registration form at a point when you are about to finish the purchase process. Nobody does.
80% small volume purchase transactions are abandoned at last moment due to registration process. Does that mean you shall not pin up a registration form? No, you can but put only necessary fields.
You can also opt for custom bigcommerce design where you can only include necessary and relevant fields in the form to make it short, less annoying & simple. It shall not exceed more than 4 to 5 steps.
8) Brand Identity is equally important
Your brand personality matters a lot when you are expanding your business globally. Uniformity shall be maintained throughout the website whether operating in home ground or overseas.
Well, brands behave differently in different regions simultaneously establishing a strong bond with the buyer. If your website fails to connect with buyers your sales will suffer.
Hence, a brand must be trustworthy to strong hold the buyer immaterial of the region. A trusted brand name always works.
9) Website Loading Time – Another Cat to bell
Put your website load time analyzing task above all in your to-do list. Why? A visitor will stay only when he/she sees something on the computer screen. Try yourself. Open a website and calculate how much time it took to load.
Was it fast enough? If No, then how much time did you spent waiting for the site to load fully. Were you patient enough throughout the waiting period? Answer these questions and you will get the solution on how to optimize your site to load faster.
Interesting stats on website performance (figures are purely based on research & study)
40% visitors wait only 7 seconds for the site to load, the next second they switch over
87% visitors expect the site to load in only 3 seconds.
Even 1 second delay in the expected loading time will give a negative feedback.
4 out of 10 buyers cancel purchase at the final step. You know why? Because the page didn’t showed up in 2 second. Higher than the average divorce rate in USA.
10) Dear Seller, it’s not working
Designing a convincing offer is good, but is it worth and appealing your buyers. Study the traffic patterns where you see heavy traffic arriving on your site, but the conversion ratio is less and they are bouncing back. Why is it so?
It is because buyers aren’t attracted towards what you are offering. Include high Call-to-Action button to represent your offers so that buyers know what they need to do next.
A custom bigcommerce design compared to ready built web templates provide better CTA’s and appeal more to the visitors.
Concluded in the next part. Continue Reading Part – 4