eCommerce Website Design Trends in 2017

In today’s fast-changing eCommerce world, it’s challenging for any web designer to predict the future. What’s new today may be outdated tomorrow! To deliver customers a seamless shopping experience and also put yourself one step ahead of the competition, you as a designer need to constantly assess the merits of current trends.

  • Mobile Friendly eCommerce Web Design

This is the top most eCommerce web design trend in 2017. Improving the eCommerce site for mobile devices is a necessary trend in light of the fact that with the development of mobile users, mobile Web-based shopping time now surpasses laptop/PC online shopping time. Having a mobile-friendly site is a must.

  • Navigation

Images are far more fascinating and time-saving than text boxes; this is just one reason why tiled navigation is becoming increasingly famous among ecommerce websites. Rather than the traditional top navigation bar we’re habitual to looking at, ecommerce websites are implementing preview in the form of tiles. Using image tiles instead of lists diminishes the possibility of getting lost and gives users a preview of what they’re going to see.

  • Hidden Menus

Hidden menus, most commonly a variation on hamburger menus, have become tremendously popular due to cleaning up of a lot of clutter on eCommerce sites. Initially they were designed for use on mobile, but increasingly they’re making their way into desktop designs.

  • Large & Flexible Typography

Content is certainly king, but the way you represent the content demonstrates how powerful the king really is! Just like 2015, 2016 will be a notable year for large responsive typography that works great on all kinds of devices ranging from a small screen mobile, to a large desktop monitor.

  • Material design

Material – it is the visual language and the whole design philosophy baby which was born from the Google bosom last year. Though this design style only now become a bit structured and really clear as for users as for designers. A promotion punch from its creators already made this design style a game-changer.

  • Larger and bigger backgrounds

Video backgrounds and larger pictures have already become an ongoing trend of current e-commerce websites which were designed in 2015. However, there are few more stores which need to follow this trend. This actually helps brands in telling their product stories and also attracts the attention of the users towards some special service or product. It is, therefore the best practice to customize backgrounds for each unique customer as per their preferences.

  • Flat design evolution

Flat design has been a huge hit, but its popularity has started to decrease, and this trend is sure to continue in 2017. With the ascension of the virtual reality technology, the material design patterns we are used to be getting more complex. This evolution will inevitably result in more creative multi-dimensional schemes that charm the viewer on many levels. Experts predict that the ‘card’ layout, one of the hottest trends of the moment, will remain strong for mobile devices. However, as it’s not very effective for large screens, we should expect some more creative patterns in this area.

  • GIF Pictures

A GIF is actually a still picture, a photograph to which a small, repeating computer animation has actually been included. The effect is a type of mini-video experience a lot more subtle compared to the animations on Ling’s Cars, however still attracting.

  • Long Scroll

It is already a trend for quite a long time and almost everyone is accustomed to long scrolls thanks to mobile devices. Clicking in a mobile device can be an issue, but the scrolling is so habitually that you understand it on a hunch.

  • Responsive Design

This is a prerequisite feature for any online store and it is extremely necessary for the website to be not only mobile-friendly but it should also be displayed perfectly on any smart device. Browsing through high-resolution devices and shopping through them has become the latest trend and hence your website design should perfectly open on all sorts of browsers and devices.

Some bonus eCommerce web design trends for 2017:

  • Enough payment options means all payment options;
  • Minimalistic and flat design;
  • Customer support through live chat;
  • Hamburger menus are moving to one side (Left side): More sites will use hidden (hamburger) menus. This has been the trend for a couple of years and it will become more popular.
  • Long Scrolls and Lazy Loading
  • Large images, buttons, and icons

If you are planning to start your online business, then remember these trends before you start. If you have any suggestion let us know in the comments section below.

Importance of eCommerce Store Design In The Current Scenario

Looking at popularity of internet marketing? You will need to be careful before creating a sore front design. You will require understanding and engaged before going in to store design. So, an eye-catching eCommerce store design can improve your sales as well as revenue. In these days, selling on the sales channel are very easy way. With various viewers visiting sales channel daily your only work would fetch them to your store.What is the role of eCommerce store designing in online business success?

  • Professional store design enables the business to promote and endorse their product and services to in front of viewers.
  • Ecommerce store design solution help in improving brand of the retailers by achieving massive traffic to the store.
  • With eye catching design you can also enhance to your brand and product awareness over the online market.
  • A unique tore design also assists delivering in more and more information about your brand.
  • Professional designer gives customer to high quality services in order to improving their web site.


How you can pull traffic on your eCommerce store?

Here are some tips want to discuss with you that will help you to grab customers on your eCommerce site:

Product description:You need to use some words too beside images to describe your product and detailed technical information which users may find useful. This will raise the chances of your pages getting found by search engines. Additionally, the customer reviews will build trust in your user.

Put big pictures: You can’t obviously get the real experience of a real store where you can touch and feel the products; you may want to buy at e-commerce store. So try your best to reproduce the brick and mortar store feeling online by using large, professional clicked visuals of your products and show them from all angles.

Design good shopping cart: Good shopping cart must not have too many mandatory fields. Avoid making your customers to fill more details it may lose your customers, so only ask the relevant ones. Make it easy for visitors to return to the original page from the shopping cart; it will increase the chances of more sales.

Adequate confirmation email: If you want to provide best service to your customers then I is very important to that your confirmation emails are properly composed and dispatched as quickly as possible. They must provide summery of product, date of delivery, price etc.

Complete contact details: It is very important to provide your contact details to the customers to make them feel that your organization is trustworthy, if you want your customers to provide you plenty of information, you need to give them a whole details like; your contact number, email address and other details.

In all, it is very important to have professionally build eCommerce store to enhance your online business, increase your sales and for profit maximization.