BigCommerce Design Tips for Better eCommerce Websites

Every single component on your website, from product pictures to set menus that show best business role in a visitor’s choice whether or not to purchase your items. Here are our best custom BigCommerce website design guidelines to advantage your eCommerce store attract and convert more.

Bigcommerce Website Design

  • Hold onto Your BigCommerce Design Creative and Well Organize –

Just because your web store is working, doesn’t mean you can organize your products randomly. The reason for the large experience you want your consumers to have when they visit your online store. If you manage your products into appropriate categories, consumers can definitely understand the different product categories you offer and discover out which products are now on sale.

  • Create Your BigCommerce Website Easy to Navigate –

The menu is one of the most significant portions of your online store. Its advantage customers get from one page to the next page, which highlights why an instinctive structure navigation menu is so dynamic.

Avoid additional links in the key menu and as an alternative option for a drop-down or a mega menu that will let you add extra contacts that lead to a number of product categories. Additional effective way to help the navigation around your website is to use a fly-out menu that gives the idea on hover.

  • Create It Easy to Get in Touch –

There are eras where your customers may have requests for a particular product or payment methods. Make sure they can simply find your contact and get in touch with you. That tactic you can answer their requests and support them come to an ordering decision.

  • Increase Customer Reviews –

According to study, 60 to 70% of online buyers read customer reviews before ordering a product. Customer reviews can advantage you drive sales and improve conversion rates. That’s because potential buyers will be motivated to buy if they realize other individuals have been happy with the same product. In fact, adding buyer reviews could increase your conversion rate by as much as 5%.

  • Usage a Search Bar –

Some of your visitors or buyers may already have a product in mind when they come to your online store. If that product isn’t immediately viewed on your main page, those visitors will more than likely want to search for it and if they can’t discover a way to find, they will go anywhere else.

Don’t leave this one up to chance and expect they will use a navigation menu to look for it. They don’t want to stroll from one category to the next category, they want to views if you have the product or not. Make sure you add a search bar to your online store so that it’s always noticeable.

  • Add Excellent Quality Images –

One of the major alterations between an online store and a physical shop is the fact that online buyers can’t touch the products nor try them on to get a feel for them. As an alternative, you have to rely on your product images to express how the product views.

The product pictures used on your online store should be of high-quality, without any blurriness that would destruct the insight. Think through making a gallery for each product so buyers can easily view the item from a number of perspectives and either show it as it’s being used or as it’s worn out.

  • Make simpler The Checkout Process –

One of the leading reasons for a high cart leaving behind rate is the extensive and difficult checkout process. Fortunately, BigCommerce has an integrated one-page checkout that can do miracles for your conversion rates. You can make things easier the checkout experience by allowing your visitors to check out as buyers.

The alternative way to make things easier the checkout manner is to ask only for required customer information and no more. If you’re sales digital items, do away with fields that request for the shipping address as it’s not compulsory.

  • Optimize Your Online Store for with Mobile Responsive –

Additional essential tip to keep in mind is to make sure your online shop is optimized for mobile devices. This goes beyond having a fully responsive theme. It consists of creating sure your pictures scales nicely on smaller displays as well as your form fields. This creates it laid-back for your customers to click the right field and fill it out.

Use of Big Commerce’s integrated features for mobile shopping and add mobile payout for your online store. This will create it stress-free to pay for your shopping items using Apple Pay or PayPal One Touch and it can increase your transformations by up to 12%.

  • Choose a Responsive BigCommerce Theme –

In a straight line with the tip above, it goes devoid of saying that your theme should be quick to respond for all screen size but it should also be designed with eCommerce websites idea in mind. Fortunately, there is no excess of premium BigCommerce themes that have all the required structures: from mega-menus to product showings pass through a filter option.

  • Increase Performances of Product Previews –

A great technique to increase the online buying knowledge for your customers is to allow the product displays or fast view. This agrees them to just click on any product items and immediately get the description, images, price, and same product information in details with pops up image.

They don’t have to hit on to the particular product page which protects them time, especially if they are in a urgency and want to quickly take an appearance at what you have to deal.

  • Plan Your Online Web Store Policies –

When your visitors have spent some time surfing your online web store and are set to buy, they want to distinguish what your shipment and return guidelines are. If you don’t arrange for them with an easy mode to discover that information, they may give up on the buying, especially if you make it hard to the connection you on top of that.

Explain this difficult by assigning the links in your key navigation menu that hints them to a web page which visibly clarifies where your shipment, which delivery ways are used, and how your method returns. Otherwise, think through creating an FAQ page that replies these queries.

  • Display Shipment charges Upfront –

An additional study expresses that delivery charges exposed too late are a vast element that gives to high cart leaving behind rates. In its place of presenting them at the very end, make sure that your customers can realize the Shipment charges calculated into the ultimate price of the product.

You can add a Shipment calculator under the product that provides customers the possibility to estimate the ultimate cost before going to the final checkout. This will arrange them for what they can think once they make sure of checkout and avoid unfriendly revelations.

  • Integrate Your Branding Regularly –

If you want to kind assure your online web store standout from your challenges, make sure to integrate your branding features into your online web store. Start with adding your online store’s logo and a favicon so your customers can directly know your web store in their bookmark division or on social media.

Improve your main brand color to origins like the navigation main menu, buttons, and links to keep the appearance and touch consistently. Looking at your brand features all over your online store will help build confidence in your customers.

  • Keep “Add to Cart” Noticeable –

The best significant component on your online store is the Buy Now or Add to Cart button. It should be noticeable and easy to great from other components. It’s worth it to extra compensation responsiveness to the button design, as a superior design will transform more sales.

Use a custom different color that will benefit the button standout. Also, make sure it’s huge enough on all screen sizes so your mobile customers can click the button without any pinching or zooming required.

  • Let buyers Filter Products Rapidly –

A different time-saving tip that will increase the buying familiarity is to allow buyers to filter through your items, mainly when it approaches colors or sizes. Even clarifying through product type is the best way to comfort them save time and easily find the favorite product they want.

This will support you reduce the obstruction of finding out the item is not exist in their desired color or size after they definite to buy it and are set to check out.

  • Improve Confidence Impresses to Your BigCommerce Store –

People can be uncertain when it comes to buying online. One of their key points is whether or not they can confident your online store with searching information. You can straightway to progress your customer’s confident by adding trust covers to your online store.

This will help make sure them that all the dealings are managed securely and their personal information and credit card will not wind up in the hands of scammers or hackers. Logos from recognized safe keeping concerned with brands like McAfee Secure, VeriSign, Trusted or BBB are frequently used on eCommerce websites to build confidence.

  • Keep Your Copy Short And To The Point –

When it arises to your online store’s copy, it’s essential to share information about your it, but keep in mind that your buyers won’t read an entire text of the page. In its place, concentration on using short subsections and gunshot to high point the product’s best essential features.

This will create your separate product pages appearance more pretty and allow buyers to rapidly discovery valuing information.

A perfect BigCommerce website design is important for converting visitors into customers. It supports you found your brand and build confidence. It also comforts buyers have a smooth buying experience the perfect while they’re on your website. Use the BigCommerce web design guidelines above to expand your eCommerce web store and be assured to check out eFusionWorld eCommerce website designs portfolio if you’re just getting started with online store setup. Best of luck!


A perfect BigCommerce website design is important for converting visitors into customers. It supports you found your brand and build confidence. It also comforts buyers have a smooth buying experience the perfect while they’re on your website. Use the BigCommerce web design guidelines above to expand your eCommerce web store and be assured to check out eFusionWorld eCommerce website designs portfolio if you’re just getting started with online store setup. Best of luck!

7 Benefits of LIVE Support Assistance!

Live support

Our eFusionWorld team has created a real time educating blog post on how bigcommerce sellers or any other online seller can be benefitted by live support feature. The basic idea behind live support assistance is to satisfy customer regarding their query or complains.

When you crawl a bigcommerce site to purchase your required stuff, you need a help with that and wish anyone could guide you through the process. Suddenly a shop assistant jumps to help you. Isn’t it amazing? How relived you feel at that time?

How online support or assistance help buyers physiologically? Well, they help in many ways; it can be in the form of live chat, a contact number, an email or a toll free number. A buyer feels relaxed when he is assured that someone will resolve their problems before or after sales if any.

If the buyer is satisfied with support assistance offered at your site your success is guaranteed.

Hence, let us check the 7 benefits of live assistance that guarantees success to a bigcommerce site.

Buyer is Happy

No matter what, a buyer wants his/her problems to be solved as soon as possible. If you do so on time and quickly the buyer is happy. This is what live support does, making the overall shopping experience of the buyer effortless.

Live Support is Proactive

Actually live support doesn’t require anything from your buyer. They neither need to write any email or keep waiting on call. They just need to address their query to the support assistance and get it resolved.

Live Support gives you maximum engagement with buyer

Yes, live support maximizes your chances of maximum conversation at every single query arising with the buyer. It is fast and practical giving you every opportunity to answer buyer’s questions and get in touch with them more.

More engagement with the buyers. How?

1)  By initiating talks with your buyer regarding their issues anytime
2)  By assisting buyers at the most critical step of purchase
3)  By detecting problematic areas of their purchase

A surprising benefit emerging out of this is – you will minimize buyer fleeing away rate. That means you can prevent buyer from cancelling their purchase by assisting them in their purchase process with live support.

Live Supports reinstates Trust factor

Live chat or live video calling gives you an identity. It helps buyers also to recognize you easily on any sales platform. One on one interaction between buyers and sellers strengthen the bond between them.

It is cost effective

Setting up a Live support assessment unit is not a rocket science and nor does it requires huge investment like other popular brands does. You save time, money & energy through a hands-on consumer’s live support cell.

Live support can get you Positive feedback

A happy buyer will always give you a positive feedback if his/her issues are addresses properly and immediately. These feeds can be used to improve user experiences on your site. These positive feeds will ultimately act as a guide to other buyers.

Live support enhances buyer’s experience

Buyers will gain access to use this particular feature anytime, anywhere they want. This will show your presence round the clock available all the time.

Consistency in online business always pays, giving your bigcommerce site a competitive edge. By giving instance support to buyers the bar of your customer service standards will sky-high and buyers shopping experience will also be enriched.

eFusionWorld is widely applauded designing company to give its buyers world class live support assistance 24×7 online.

Contact eFusionWorld for custom bigcommerce website design to increase positive feedbacks, sales and strong online recognition.

You can browse our portfolio to see our advanced bigcommerce web design. Don’t forget to find us on facebook & twitter.

Visitor Leaves your Website: Reasons Explained – Part 4

11) Product Benefits – Not Clear

Product will sell only when the features of the products are convincing enough, this will automatically sell the product. Let us study this with an example. See the below image.

bigcommerce web design
Which one would you prefer? See the intelligence used in the product marketing. The buyers did not cared about storage capacity but were excited to carry 1000 songs with them where ever they go. This pitched the buyers and rest is the history.

12) Encourage buyers to buy

As discussed earlier brilliant call to action are a must for any website. It urges the visitor to take an immediate action either to buy, to call, to mail or to click. Many small B2B sites fail to deliver such an action and lose their part of sales.

CTA’s are the vital vitamins for your sales and business at large they not only sell but also connects you with your buyer in different manner.

13) When your products don’t deliver what you promised

Imagine you are searching about cars and end up on a computer spare parts website. How embarrassing would it be? This exactly happens with your buyers when your promise and fail to deliver.

Visitor visits your landing page, email, newsletter etc. praising himself to have found a perfect solution and gets redirected to your site. When they come they get disappointed with what they see and click the back button.

Remember, don’t promise what you cannot deliver it will create a negative image in buyers mind.

14) Unresponsive Website

3 out of 5 purchases are transacted through mobile; that means mobile shopping contributes to 60% and you cannot afford to lose even a bit of that 60%. If your bigcommerce web design is not mobile optimized you can lose a heavy part of sales made on mobile devices. And not only sales but organic search performed through mobiles gadgets every second worldwide.

Well, addressing these issues will definitely enrich user experience and site performance at large. But these are only some of the factors responsible.

Concluding the 14 reasons that tempt visitor to run away from your website we hope that you might have grabbed the importance of each aspect of your website.

Contact efusionworld USA, for new bigcommerce web design or customized website as well as ecommerce solutions to get more sales, organic traffic and search rankings.

Custom Designs Can Cut-off Reasons To Leave Site – Part 3

custom bigcommerce design

7) Lengthy Registration process is the biggest obstruction

Ask for yourself do you like filling up a lengthy registration form at a point when you are about to finish the purchase process. Nobody does.

80% small volume purchase transactions are abandoned at last moment due to registration process. Does that mean you shall not pin up a registration form? No, you can but put only necessary fields.

You can also opt for custom bigcommerce design where you can only include necessary and relevant fields in the form to make it short, less annoying & simple. It shall not exceed more than 4 to 5 steps.

8) Brand Identity is equally important

Your brand personality matters a lot when you are expanding your business globally. Uniformity shall be maintained throughout the website whether operating in home ground or overseas.

Well, brands behave differently in different regions simultaneously establishing a strong bond with the buyer. If your website fails to connect with buyers your sales will suffer.

Hence, a brand must be trustworthy to strong hold the buyer immaterial of the region. A trusted brand name always works.

9) Website Loading Time – Another Cat to bell

Put your website load time analyzing task above all in your to-do list. Why? A visitor will stay only when he/she sees something on the computer screen. Try yourself. Open a website and calculate how much time it took to load.

Was it fast enough? If No, then how much time did you spent waiting for the site to load fully. Were you patient enough throughout the waiting period? Answer these questions and you will get the solution on how to optimize your site to load faster.

Interesting stats on website performance (figures are purely based on research & study)

40% visitors wait only 7 seconds for the site to load, the next second they switch over

87% visitors expect the site to load in only 3 seconds.

Even 1 second delay in the expected loading time will give a negative feedback.

4 out of 10 buyers cancel purchase at the final step. You know why? Because the page didn’t showed up in 2 second. Higher than the average divorce rate in USA.

10) Dear Seller, it’s not working

Designing a convincing offer is good, but is it worth and appealing your buyers. Study the traffic patterns where you see heavy traffic arriving on your site, but the conversion ratio is less and they are bouncing back. Why is it so?

It is because buyers aren’t attracted towards what you are offering. Include high Call-to-Action button to represent your offers so that buyers know what they need to do next.

A custom bigcommerce design compared to ready built web templates provide better CTA’s and appeal more to the visitors.

Concluded in the next part. Continue Reading Part – 4

Reason Why Visitors Leave Your Bigcommerce Site – Part 2

bigcommerce website designer
4) Don’t welcome visitors with ads

Websites build on ad display models will overwhelm visitors unless your sole motive is to display ads and nothing else. Visitors get easily frustrated with too much ads and everybody knows this.

What happens with too much ads?

  • Ads will easily distract visitors from your products or service
  • They might also carry away your visitor to their site
  • Visitor will get irritated soon
  • Ads will load faster than website

It is advisable to restrict ads at certain limit. Study other successful websites & gain some idea how they have managed the ads section.

You can also take professional bigcommerce website designer advice on ads section while designing new site or refurbishing old website.

To drive online traffic on the site trust is the vital component so, keep these in mind

  • Limit number of ads on the website
  • Define exact location of the ads
  • They must not distract the visitor
  • Visitor shall not see the ads first, Follow this strictly
  • Ads shall not take on more space on the site
  • Your actual content shall not be sidelined compared to ads

5) Auto-Play Videos & Audios

Auto playing audios and videos are same as the ads that tend visitors to go away. You want believe a visitor will click the back button of your website faster than your auto play video/audio.

Hence, let your visitor choose what to play and what not to? Let them consume their online data in their own way. Those having unlimited speed and data will not get affected, but tech savvy buyers will blast at you if their data is consumed without any reason.

6) Poor Navigation Structure

Everyone has experienced this problem once or more in their lifetime. To understand the problem we need to get clear idea about the mechanism of navigation on your website.

Why navigation is so important?

A proper navigation structure helps to find exact information in an organized manner to find required information.

Think you are blindfolded and left in a maze. The same situation is with the buyer. You leave him/her in a never ending poorly designed navigation options.

What can be done?

Think as a buyer for an instance, research your own site and sort out the loop holes you face while you are using your website. This way you will stop losing your visitors.

If you are not confident enough to restructure your navigation links and contents then take help of expert bigcommerce website designer. They will spot the trouble spots for you. Asking for an expert’s help is less expensive than trailing potential purchasers.

Concluded in the next part. Continue Reading Part – 3

Why Visitor Leave Your Bigcommerce Website – Part 1

bigcommerce design
You have pen down some really interesting piece of write ups on your Bigcommerce website and have uploaded great product images. Your overall Bigcommerce web design look is appealing as well as attracting the visitor.

You have hired experts to rank your site in prominent search engines and also getting manageable traffic. Last but not the least one, you also somehow managed to convert these visitors to buyers to mint some real cash.

After all these exercise why is it so that only few of the visitors convert in buyers and rest of them fly away?

Have you ever thought of the factors what tempts them to go away from your site? In this blog post we will discuss various factors related to the topic in parts.

Maintaining higher conversion rate really needs expertise and a combination of skills. If you have problem stabilizing buyers on your website then look for one of the following reasons.

Reasons why people dump your site?

1) Outdated Designs

Whether it is a book or a product, the normal human tendency and a research study has revealed the truth that we all purchase them by being attracted towards its packing.

The same theory lies with your Bigcommerce web design, but in a positive manner. If your design are outdated and unfriendly your visitor want proceed any more with you. He/she will immediately turn you down.

Hence an attractive design matters the most. If your site makes your visitors sick then it’s time for a redesign.

2) Readability of your content

Designing is not the only factor that can give you enough traffic, your content shall be readable enough and easy to understand so that a non technical person or a newbie to internet is comfortable to grab the central idea of your service or products.

Avoid these things while designing content

  • Large fonts with dark colors
  • Large fonts with highlighted colors
  • Over sized fonts
  • Uneven font size & font types

There are no specified rules for using fonts; it depends on the trend prevailing in the industry.

3) Outdated Plugins & Add-ons

Do not leave your visitor vulnerable towards these outdated Plugins & Add-ons because they want spare extra time to update them every now and then. Extra time term is used because waiting period also counts with updating time of the visitor.

Instead of using flash players use HTML5 of videos & animations. They are highly recommended by developers & designers universally.

Concluded in the next part. Continue Reading Part – 2

2015 Bigcommerce Trends To Increase Conversions On Mobiles Search

The year 2015 is bringing in some new bigcommerce website design trends that is increasing conversions on smart phone search. Read more about how you can increase your conversion ratio through search induced on your mobile devices.
bigcommerce website design
Smartphones have become an essential part of our life and ecommerce is not spared from its effect. A study has revealed that for following reasons buyers use their mobile devices.

  1. Browse & shop online
  2. Compare product price & reviews
  3. Search specific products
  4. No physical presence while shopping
  5. Save time & energy & much more

On other hand the consumer behavior has also changed overtime creating both opportunities & challenges. Tech savvy sellers are in a rundown to earn revenue using every single pixel. Mobile device is not spared in this marathon in any way.

Mobile optimized shopping experience is an exclusive method to develop the mobile commerce. It can be done through mobile responsive designs. But responsiveness of a design is not all about; it must convert visitors into buyers.

Why Mobile Commerce?

  • Mobile commerce is technology driven
  • Very small screen to feature offering advantages to the sellers & buyers both
  • Helps to make small and big purchase transactions
  • Enrich shopping efficiency
  • Reviews and ratings helps to make purchase decision
  • Browse other informations
  • Exclusive search with product model number and lots more

Smartphone buyers or even big screen buyers they look for certain range of products or a particular product of its kind. And because of this they have approached you. Well, extensive product search function can alone build heavy traffic.

This is the reason why sellers give more importance to search whether induced by smartphones or laptops or desktops or any media device.

Tips to increase conversions through Mobile Search

  • Your search result page must be answerable enough to solve buyers query
  • Input clickable contact details so that buyer can easily get on touch with seller
  • Buyers use short abbreviations and short terms to search so use them as much as possible while drafting search page designs
  • Place the search box in a visible place where it can be easily spotted

By 2018 it is estimated that mobile transactions will exceed upto 80% of all online transactions. It is very important to know how a mobile shopper uses his/her device to shop. This will cater necessary information on future designing process.

Importance of A Remarkable Bigcommerce Web Design

1) Skillful Marketing

When you ace the art of tempting buyers to buy from your store instead of others, when there are tough competitors selling the same products – YOU are a smart Seller.
bigcommerce design
Ecommerce is flooded with sellers, vendors, buyers, products, SEO experts, marketing & designing professionals hardly leaving any stone unturned in any of the area mentioned above. Now, in this situation you need to be cleverer in attracting buyers to your store and make them buy. Is it possible?

Off course, your web store design will speak to the buyer about your products, business, services standards and all those you offer to them.

If you fail to make a good impression, your buyer will turn off immediately. Hence designs are razor sharp marketing tools that can influence buyers’ decision.

2) Customer Satisfaction

Your professional approach towards your buyer & vendors determine whether you are a genuine seller or just an amateurish junkyard sale developer. Customer grievances regarding your products and services must be addresses quickly & rightly.

If these complaints increase then your store ratings are certainly to go down. With increasing number of sellers online you need to be very careful with even a single negative reply.

Draft a practical customer oriented service policy and stick to it. You will see results soon.

3) Web Designs & Layouts

Importances of simple Bigcommerce Web Design layouts were experienced when buyers got frustrated with complex designs. Remember, if buyers don’t find what they are searching for they will never resume to your store again.

Complex yet user friendly designs are not a problem now a days, you have good designers to do the job.

A beautiful design must be creatively build & intelligently coded to make your overall online presence meaningful.

Quick Facts at a glance

  • Plan a flexible budget, there are free offers in the market but don’t fall prey to them
  • Always go for quality designs instead of cheap offers
  • Do some online researches for designers, products, vendors, design companies etc.
  • Keep your stuff simple, it will help buyers to easily understand. All these are worth increasing sales

Keep following our blogs to get sales worthy tips & techniques that every online seller is practicing. You can also visit us to see what other services we offer.