The online shopping experience of your site has a basic effect on your eCommerce conversion rates. When customers feel valued by your brand and confident in your store, they are more likely to make a buying.
Here are three all-too-often overlooked ways to improve conversion rates for eCommerce and revenue big results for your online store.
Call To Action Buttons – There’s a lot to say about the call to action buttons, their color, position, size and more but most importantly on checkout process, you want to make sure they are:
- Consistent – Never changing, same color, same location throughout the site and same size.
- Single – Make sure you have one call to action and not a few, too many ecommerce sites have multiple calls to actions giving users too many options and causing confusion.
- Natural – This is important for both before the checkout page and on the checkout page – A call to action button has to stand out and be the first natural place a visitor turns to.
Product Videos – Using product videos can increase product purchases by 144%!
Design – Clear, functional conversion paths that are visible.
Speed – Performance issues and slow loading pages will destroy your conversion rates. Optimize for speed and it will pay off in dividends.
Accessibility – While it’s not as much of a priority in the US as overseas, the benefits of an accessible site go well beyond the customers with disabilities. Accessible sites also are also optimized for organic search.
Social Media – 84% of online shoppers review at least one social media site before making a purchase. Increase your social media engagement.
Reviews and Ratings – Product reviews and ratings provide critical information to shoppers so they need not leave your site.
Mobile – Mobile conversions now account for over 50% of a few of our clients’ ecommerce site. If you’re not designed for optimal mobile use, you’re losing sales.
Testimonials – Client testimonials are a must, providing feedback to newer shoppers that they can expect a superior experience with your organization.
Product Recommendations – Customers sometimes don’t land on the ideal product page, so providing them related offers based on sales, like products, or customer recommendations can increase conversion rates.
Security Badges – Show third-party review marks to let visitors know that you care about their safety and security.
Payment Options – Offer PayPal, Stripe, Amazon payments, and all credit cards to ensure your visitor can pay the way they’d like.
Check out – Test your checkout process to make sure it’s absolutely simple. Don’t ask for too much information, keep pages designed clearly, and monitor user behavior with advanced heat maps and analytics.
Return Policy – 66% of consumers read return policies before making a purchase Tweet This! Make it fast, simple and within a time period, your customers will be comfortable with!
Shipping – Costs and notifications are appreciated by buyers. 28% of online shoppers will abandon their cart if the shipping costs are too high Tweet This!
Conclusion:- Remember that the strategies included are only some of the best ways to increase conversions in online stores. Marketing never actually stops, and there will always be the means to improve how you run your online business. Be on the lookout for these opportunities and don’t be afraid to try new stuff.
In today’s fast-changing eCommerce world, it’s challenging for any web designer to predict the future. What’s new today may be outdated tomorrow! To deliver customers a seamless shopping experience and also put yourself one step ahead of the competition, you as a designer need to constantly assess the merits of current trends.
- Mobile Friendly eCommerce Web Design
This is the top most eCommerce web design trend in 2017. Improving the eCommerce site for mobile devices is a necessary trend in light of the fact that with the development of mobile users, mobile Web-based shopping time now surpasses laptop/PC online shopping time. Having a mobile-friendly site is a must.
Images are far more fascinating and time-saving than text boxes; this is just one reason why tiled navigation is becoming increasingly famous among ecommerce websites. Rather than the traditional top navigation bar we’re habitual to looking at, ecommerce websites are implementing preview in the form of tiles. Using image tiles instead of lists diminishes the possibility of getting lost and gives users a preview of what they’re going to see.
- Hidden Menus
Hidden menus, most commonly a variation on hamburger menus, have become tremendously popular due to cleaning up of a lot of clutter on eCommerce sites. Initially they were designed for use on mobile, but increasingly they’re making their way into desktop designs.
- Large & Flexible Typography
Content is certainly king, but the way you represent the content demonstrates how powerful the king really is! Just like 2015, 2016 will be a notable year for large responsive typography that works great on all kinds of devices ranging from a small screen mobile, to a large desktop monitor.
- Material design
Material – it is the visual language and the whole design philosophy baby which was born from the Google bosom last year. Though this design style only now become a bit structured and really clear as for users as for designers. A promotion punch from its creators already made this design style a game-changer.
- Larger and bigger backgrounds
Video backgrounds and larger pictures have already become an ongoing trend of current e-commerce websites which were designed in 2015. However, there are few more stores which need to follow this trend. This actually helps brands in telling their product stories and also attracts the attention of the users towards some special service or product. It is, therefore the best practice to customize backgrounds for each unique customer as per their preferences.
- Flat design evolution
Flat design has been a huge hit, but its popularity has started to decrease, and this trend is sure to continue in 2017. With the ascension of the virtual reality technology, the material design patterns we are used to be getting more complex. This evolution will inevitably result in more creative multi-dimensional schemes that charm the viewer on many levels. Experts predict that the ‘card’ layout, one of the hottest trends of the moment, will remain strong for mobile devices. However, as it’s not very effective for large screens, we should expect some more creative patterns in this area.
- GIF Pictures
A GIF is actually a still picture, a photograph to which a small, repeating computer animation has actually been included. The effect is a type of mini-video experience a lot more subtle compared to the animations on Ling’s Cars, however still attracting.
- Long Scroll
It is already a trend for quite a long time and almost everyone is accustomed to long scrolls thanks to mobile devices. Clicking in a mobile device can be an issue, but the scrolling is so habitually that you understand it on a hunch.
- Responsive Design
This is a prerequisite feature for any online store and it is extremely necessary for the website to be not only mobile-friendly but it should also be displayed perfectly on any smart device. Browsing through high-resolution devices and shopping through them has become the latest trend and hence your website design should perfectly open on all sorts of browsers and devices.
Some bonus eCommerce web design trends for 2017:
- Enough payment options means all payment options;
- Minimalistic and flat design;
- Customer support through live chat;
- Hamburger menus are moving to one side (Left side): More sites will use hidden (hamburger) menus. This has been the trend for a couple of years and it will become more popular.
- Long Scrolls and Lazy Loading
- Large images, buttons, and icons
If you are planning to start your online business, then remember these trends before you start. If you have any suggestion let us know in the comments section below.
One of the most doted on activities on the Online Web Store is shopping. It has more charisma in it – one can shop at any time and in one’s budget. Precisely anyone can make the online store with good design displaying specific goods and services.
E-commerce came into existence since 1991 when the Internet Marketing was born. Since then many new businesses came into existence with new look known as websites.
A new potential world which is emerging as per the advantages of a customer – can be said as the history of Ecommerce. It is the world which is laid by us in a shielded infrastructure for the upcoming generations.
Today E-commerce is a phenomenal experience. It has revamped long established shopping more than expectations. It is the best way of shopping compared to others such that it has fascinated many consumers. Some years ago e-commerce was a humming word, now it is way of life. People now become shopaholics- seems they shop everywhere – at their workplace, at home, during traveling.
Today e-commerce has gained so much acceptance because of its lurking technologies which are developing rapidly. We are even served with 3d technology to ‘feel’ the product so as to understand its shape, size, and texture. So why to go somewhere else when everything is served on the plate and simply we have to make an order by choosing the shipping and payment method and only have to wait till the order is delivered at the doorsteps.
Today Ecommerce Web Development Services offer so many amenities that many other conventional stores are now at risk of having a loss in their sales. E-commerce which we are perceiving delivers so much venture into our lives; which is been enjoyed by the whole online community.
Experts predict future of e-commerce in the 21st century to be a promising and glorious. The success of e-commerce will leave a unique impression from all another web as e-shopping nowadays is becoming more popular. Simultaneously some flinty candidacy in the orb of Ecommerce Website Development will escalate their development. Thus the growth of Internet marketing and its evolution will be the predominant trends of e-commerce.
An accurate e-commerce business incorporates a daunting website with fruitful deals from the viewpoint of consumers as well as business owners. The feel and the look of the website matters a lot. A sturdy e-commerce website not only includes imploring visual elements but also maintains user-friendly features such as easy navigation and systematic product categories. E-commerce proneness of ‘Quantity to Quality’ is becoming more and more recognizable as the geographical factor from the sale is also included by the Internet.
Thus, an opportune e-commerce solution in a merger with thorough e-marketing and advertising can buy your business more profit.
In order to enchant a greater conversion to your website, it is important that it is professionally managed eCommerce web development. We at – eFusionworld offers impressive and effective eCommerce web design as well as plug-in structure solutions for small and medium level businesses.
The following are merits of an eCommerce Website:
• Ecommerce Application Development
Builds user friendly front end application which will support eCommerce model in order to provide extraordinary experience to the end users.
• Custom eCommerce Website Design
In ever changing marketplace today’s business requires the online retail structure which is designed to adopt to all latest technology enhancements.
• Responsive Shopping Website
Makes your website compatible with different gadgets, such as tablet and smartphone, which will enhance the customer experience.
• Online Shopping Cart Development
Custom eCommerce Store design provides professionally designed online shopping cart which will work on different platforms and also will feature all your business centric aspects.
EFFECTIVENESS OF VARIOUS PAGE DESIGN
The following are three main page designs in the development of eCommerce Store.
• Home Page Design: In the world of eCommerce, to create a strong first impression you have only 7 seconds and so for that impactful Home page is a must. To spellbind your customer’s attention a very influent and sleek looking Home Page.
• Product Page Design: Simple and pleasing product page will help in converting visitors into buyers. Product pages plays a vital role in fostering customers that your product is what they need.
• Category Page Design: Customers will visit your category page with an interest of buying your products. Category page is very important for any Custom eCommerce Store Design.
Thus with excellent home page designs and clean and sleek product pages one can have impactful custom eCommerce design in order to enchant more customers to elevate sales.