In today’s fast-changing eCommerce world, it’s challenging for any web designer to predict the future. What’s new today may be outdated tomorrow! To deliver customers a seamless shopping experience and also put yourself one step ahead of the competition, you as a designer need to constantly assess the merits of current trends.
- Mobile Friendly eCommerce Web Design
This is the top most eCommerce web design trend in 2017. Improving the eCommerce site for mobile devices is a necessary trend in light of the fact that with the development of mobile users, mobile Web-based shopping time now surpasses laptop/PC online shopping time. Having a mobile-friendly site is a must.
Images are far more fascinating and time-saving than text boxes; this is just one reason why tiled navigation is becoming increasingly famous among ecommerce websites. Rather than the traditional top navigation bar we’re habitual to looking at, ecommerce websites are implementing preview in the form of tiles. Using image tiles instead of lists diminishes the possibility of getting lost and gives users a preview of what they’re going to see.
- Hidden Menus
Hidden menus, most commonly a variation on hamburger menus, have become tremendously popular due to cleaning up of a lot of clutter on eCommerce sites. Initially they were designed for use on mobile, but increasingly they’re making their way into desktop designs.
- Large & Flexible Typography
Content is certainly king, but the way you represent the content demonstrates how powerful the king really is! Just like 2015, 2016 will be a notable year for large responsive typography that works great on all kinds of devices ranging from a small screen mobile, to a large desktop monitor.
- Material design
Material – it is the visual language and the whole design philosophy baby which was born from the Google bosom last year. Though this design style only now become a bit structured and really clear as for users as for designers. A promotion punch from its creators already made this design style a game-changer.
- Larger and bigger backgrounds
Video backgrounds and larger pictures have already become an ongoing trend of current e-commerce websites which were designed in 2015. However, there are few more stores which need to follow this trend. This actually helps brands in telling their product stories and also attracts the attention of the users towards some special service or product. It is, therefore the best practice to customize backgrounds for each unique customer as per their preferences.
- Flat design evolution
Flat design has been a huge hit, but its popularity has started to decrease, and this trend is sure to continue in 2017. With the ascension of the virtual reality technology, the material design patterns we are used to be getting more complex. This evolution will inevitably result in more creative multi-dimensional schemes that charm the viewer on many levels. Experts predict that the ‘card’ layout, one of the hottest trends of the moment, will remain strong for mobile devices. However, as it’s not very effective for large screens, we should expect some more creative patterns in this area.
- GIF Pictures
A GIF is actually a still picture, a photograph to which a small, repeating computer animation has actually been included. The effect is a type of mini-video experience a lot more subtle compared to the animations on Ling’s Cars, however still attracting.
- Long Scroll
It is already a trend for quite a long time and almost everyone is accustomed to long scrolls thanks to mobile devices. Clicking in a mobile device can be an issue, but the scrolling is so habitually that you understand it on a hunch.
- Responsive Design
This is a prerequisite feature for any online store and it is extremely necessary for the website to be not only mobile-friendly but it should also be displayed perfectly on any smart device. Browsing through high-resolution devices and shopping through them has become the latest trend and hence your website design should perfectly open on all sorts of browsers and devices.
Some bonus eCommerce web design trends for 2017:
- Enough payment options means all payment options;
- Minimalistic and flat design;
- Customer support through live chat;
- Hamburger menus are moving to one side (Left side): More sites will use hidden (hamburger) menus. This has been the trend for a couple of years and it will become more popular.
- Long Scrolls and Lazy Loading
- Large images, buttons, and icons
If you are planning to start your online business, then remember these trends before you start. If you have any suggestion let us know in the comments section below.