The biggest challenge today every online retailer strives to overcome is to get the buyer complete his/her purchase process that he/she has started. Buyers often drop their purchase and the same practice is increasing day by day. This challenge is not only for small store owners, some giant retailers are also not spared out of this curse. A study has revealed that online cart abandon rate in 2014 was 57% and in 2015 it has increased upto 69%.
So, what the good news? There are certain measures through which you can improve your store abandon rate and convert more buyers to get more sales.
# Be a Buyer before being a Seller
Yes, before selling you must experience buying. Today everyone develops online stores without checking the buyer’s preference. A smart seller shall always think from a buyer’s perspective and gain idea regarding what problems a buyer will face when he/she shall be dealing with you.
Crafting intelligent custom eBay store designs can be logical for you, but simultaneously it can give nightmares to your buyers if not properly optimized. Well, before practically opening your stores for buyers do some test. Ask your friends or family members to buy some products just for testing purpose. Monitor them and see what problems they face while using your store functions. These people can help you with discovering loop holes in your store.
# Minimize Checkout Process
Checkout process on your store must be as short as possible. It is recommended to have only 3 steps or maximum 4 step checkout process and not lengthy than this. An additional information that you are trying to grab may tempt the buyer to irritate and go away leaving the purchase process somewhere in the middle.
To fulfill your run for buyer’s data might end up in losing a sale. Selective fields must be included in the checkout processes. Handpick them if possible and review whether they are worth including or not.
# Offer Trustworthy Payment Gateway
Major ecommerce sales channels have partnered with PayPal as a payment affiliate. Buyers also appreciate store owners giving them assurance to be secured when they deal with them. Sellers can take advantage of PayPal because buyers have positive mindset about PayPal.
PayPal is recommended, but offering variety of other payment medium is also beneficial like premium bank transfers & master cards. Many eBay sellers give easy EMI options if you have credit cards.
Concluded in the next part of the blog we will discuss the influence of mobile technology on online market and how it is connected with buyers dropping their purchase.
This information was brought to your knowledge by efusionworld team dealing in wide array of online marketing & designing solutions. Contact eFusion team to get custom eBay store designs for rock solid sales on eBay.