11) Product Benefits – Not Clear
Product will sell only when the features of the products are convincing enough, this will automatically sell the product. Let us study this with an example. See the below image.
Which one would you prefer? See the intelligence used in the product marketing. The buyers did not cared about storage capacity but were excited to carry 1000 songs with them where ever they go. This pitched the buyers and rest is the history.
12) Encourage buyers to buy
As discussed earlier brilliant call to action are a must for any website. It urges the visitor to take an immediate action either to buy, to call, to mail or to click. Many small B2B sites fail to deliver such an action and lose their part of sales.
CTA’s are the vital vitamins for your sales and business at large they not only sell but also connects you with your buyer in different manner.
13) When your products don’t deliver what you promised
Imagine you are searching about cars and end up on a computer spare parts website. How embarrassing would it be? This exactly happens with your buyers when your promise and fail to deliver.
Visitor visits your landing page, email, newsletter etc. praising himself to have found a perfect solution and gets redirected to your site. When they come they get disappointed with what they see and click the back button.
Remember, don’t promise what you cannot deliver it will create a negative image in buyers mind.
14) Unresponsive Website
3 out of 5 purchases are transacted through mobile; that means mobile shopping contributes to 60% and you cannot afford to lose even a bit of that 60%. If your bigcommerce web design is not mobile optimized you can lose a heavy part of sales made on mobile devices. And not only sales but organic search performed through mobiles gadgets every second worldwide.
Well, addressing these issues will definitely enrich user experience and site performance at large. But these are only some of the factors responsible.
Concluding the 14 reasons that tempt visitor to run away from your website we hope that you might have grabbed the importance of each aspect of your website.